Samantha approached us with the request to create a brand design for her start-up business. After an initial conversation with the client our team understood what type of brand the business required. Following the consolation we got to work and created a logo that matched the brand described to us by the client.
Samantha Helen Cosmetologis
Following the meeting with the client our team began research into existing brands in the same sector as our client. Once we gathered data on potential competitors our team came up with multiple colour palettes that would work with the sector the client is entering. Upon picking the correct set of colours our team then got to work on designing the right brandmark and selecting the correct font for the brand.
Following the selection of a logo our team designed multiple brand assets that work for the clients business. After gathering all the assets we then designed a brand presentation and a brand guideline that the client could then use when having new material made in the future. Our team made sure that the brand guideline was well designed and easy to follow in order to make sure that any person working with our logo in the future would use it correctly. This helps to make sure that all designs made in the future will follow the same rules creating a professional brand image for our client.
Our team designed multiple logos that the client was allowed to chose from. The client decided to go with the logo that had the female head as they felt it was the closest to what their business is all about. After the logo was picked we then agreed on what brand assets the clients business needs and our team set off to create the correct mock-ups.
Our experience allows us to bring our disruptive approach to any sectorStart A Project